The characters, created by Finnish author Tove Jansson, can also be seen on the interior of the aircraft. "The Moomins are a part of our marketing strategy for Japan. In Finland, the figures are known and loved by all, and the Moomin boom is no less apparent in Japan than it is in Finland," says Finnair SVP Commercial Division Mika Perho. The Moomin aircraft will operate mainly on routes between Japan and Finland from May to August. Finnair's inaugural flight to its new Japanese destination Nagoya will have the Moomins on board.